Choose food that’s

Rooted in Wales

When you choose Welsh ingredients, you’re choosing local produce that’s often fresher, while making a difference to our communities. By backing Welsh producers, we’re building something that benefits everyone.

Read on to find inspiration on eating seasonal, Welsh produce and being kinder to the environment.

Choose local. Choose food that’s rooted in Wales.

Small changes can make a big difference

If enough of us make small changes to our everyday habits, then we can truly make a big difference. Join the people, communities and businesses turning small changes into big impacts today!

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Eating with the seasons

Download our calendar so you know what’s in season at different times of the year. Your food will be fresher, and you’ll be helping the environment at the same time.

Every day ways you can make positive change

You may not be able to do everything at once, but making a start is what’s important. From reducing your packaging to making nutritious use out of food waste, here are some practical steps that help the environment – and your wallet.

Parsnip Soup

Ten waste-nots

Vegetables

Five steps to reduce your packaging

Sustainability

Five ways to eat sustainably on a budget

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Five ways to reduce energy whilst cooking

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Make a pledge to do things differently

Been inspired? Pledge to eat seasonal food and get advice to help you. Join others who have done just that with Climate Action Wales.

In need of further inspiration?

Here is where you can take a deeper dive into all things eating more sustainably. You can enjoy a series of videos packed with handy tips on making those small changes that create a big impact.

And if you’re keen to learn more about some of the topics covered in the videos, you can view the factsheets for more inspiration on helping you on your journey to making a real, lasting difference.

Choosing local produce

Whether it is shopping at local farmers’ markets where you can find fresh, locally grown fruit and vegetables, or grocery stores that prioritise local produce – find out more about the benefits of choosing local produce.

Eating with the seasons

Even small spaces can be used to grow your own vegetables, herbs and fruits. And you can join a community garden if you don’t have space at home.

Simple steps to get started on growing your own food

Join Adam yn yr Ardd as he shares simple, practical tips for growing your own food at home. In this video, Adam shows you how to grow potatoes in a bucket and fresh pea shoots in a punnet ideal for putting on a windowsill – perfect for small spaces. Easy to follow and ideal for beginners, it’s a great way to start growing fresh, local produce at home.

Top tips for growing your own food

Growing your own food is a simple way to improve your health, support the environment and create a stronger connection with your community. Sowing one small thing is the start of a big, exciting journey!

Cooking with your family

Shortening the distance food travels from when it’s produced, to when you buy it, can have a big impact for your family, our communities, and our environment.

Reduce your packaging

Choosing fruit and veg that isn’t wrapped in plastic, using reusable bags and containers and bulk buying helps reduce packaging waste and makes a difference for our planet.

Reducing food waste

By planning meals, using leftovers, composting and sharing surplus food we can reduce food waste and protect the planet for future generations.

Some interesting numbers

Choosing Welsh food supports rural livelihoods, creates green jobs, and keeps value within local communities, aligning with Wales’ sustainability and well-being goals

Hectares of farmed land

Wales has 1.96 million hectares of farmed land, with 76,000 hectares organically farmed.

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Recycling Rates

Wales is ranked second in the world for recycling and first in the UK, with municipal recycling rates reaching 68.4% in 2024-25.

Every Welsh council offers food waste recycling, making it easier for us to minimise the environmental impact of our food waste.

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"Great Tasting"

85% of Welsh shoppers think food and drink from Wales is ‘Great Quality’ and 80% think it is ‘Great Tasting’.

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Buy Independent

Some 40% of people in Wales buy from independent retailers, farm shops or vegetable box schemes at least once a month, which is considerably higher than UK average of 30%.

Choosing Welsh food supports rural livelihoods, creates green jobs, and keeps value within local communities.

Recipe waste nots

Here are quick simple and tasty recipes that make good use out of food waste. And if you like these, there are a lot more to choose in the recipe section.

What makes Welsh food and drink so special?

Genuinely Iconic

With global admiration, it is not surprising that an increasing number of Wales’s food and drink products are being awarded protected food name status under the Geographical Indication (GI) scheme. To date, the internationally recognised accreditation has positioned 20 iconic Welsh food and drink products on the world stage. Recently joining the exclusive GI family are Welsh Leeks (PGI), Gower Salt Marsh Lamb (PDO) and Single Malt Welsh Whisky (PGI).

Supporting our planet

Natural resources and outstanding landscapes, coupled with its people and culture, underpin Wales’ rich and diverse food and drink industry. From responsible farming and fishing practices to B Corp accreditation, eco-friendly packaging processes and a fair work ethos – these are just some of the elements that define the industry that’s aiming to create one of the most environmentally and socially responsible food and drink supply chains in the world.

Award-winning food and drink

Wales is home to a thriving food and drink sector that is ever evolving and continues to innovate and create award-winning produce. The exceptional quality and range in products do not go unnoticed. In 2023, 195 food and drink products from Wales won a prestigious Great Taste award from the world’s largest and most trusted food and drink accreditation scheme.

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